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Hi Mr. Wiesman
As a folllow-on from something asked of you by "Anonymous" on the issue of growth and evolution in Spider-Man , I would like to, first, argue that the Spider-Man series you have been working on isnt "pinned down" by the problems the comic version of Spidey faces. You have placed Peter, MJ, Gwen, Harry and others into the most innocent kind of "hell" on Earth, High School.
Long before girls fell off bridges, long before clones and long before Peter realized MJ was the love of his life and married her, you don't have to worry about "resetting" there because that only affects the characters outside of High School...where readers expect them to act grown up and responsible for one another, and when they act like rank adolescents as they do in BND (my opinion), or heck, ever since the last ten years worth (Spidey's never recovered since 1999, again, my opinion)
Spider-Girl has now been running for eleven years, with another good few years left in the tank (I don't know how long Tom intends to tell it, right now the word is "indefinatly"), yet Tom recently admited if he so much as fought for an animated series, he'd be shot down. I find this incredibly tragic and disheartening.
And yet...look at what D.C accomplished ten years ago with Batman Beyond.
Terry McGuiness may only have had the golden rule of syndication ("Get 65 and DIE") one movie, and one episode of JLU, but it says a great deal about the higher-ups at WB to risk three years worth on character growth on someone new, whilst balancing that with remarkable doses of growth for Bruce Wayne and Barbera Gordon to that extent than, say, three more years of "The New Batman Adventures"
Hell, let's argue LOONATICS. Done CORRECTLY, this would have made Loony Toon characters DRAMATIC...key word there is "done correctly" of course, but premises like that are ones any writer can eat up with a spoon...again, WB risked it, suceed or fail.
Likewise you have put a lot of risk into Spectacular Spider-Man that has paid off, so maybe it's not a case of marketers being afraid of "growth and change", maybe it's more a case of certain groups being behind the times and just not living in the here and now.
Time will tell. Right now, I like to think those people KNOW that we need something new. Nothing lasts forever.
Not even the relevancy of the "Modern Myth".
My question: Why is it easier for something like Batman Beyond to be favoured over something like Spider-Girl?
No idea. Not even sure that's true, frankly.
The thing to keep in mind is that the business is fluid and NOT monolithic. Things change. There's much human turnover, and with that turnover comes changes in direction at every studio and every network. What the RULES are this week may not be the rules in six months time.
I've often said we'd NEVER have gotten Gargoyles on the air today, and that's true TODAY. But tomorrow is a whole other story.
Maybe Batman Beyond hit at the right studio and the right network at the right time.
Spider-Girl's situation is complicated by the fact that Marvel and Sony co-control the Spider-Man license. I'd guess (and it's ONLY a guess) that Marvel views Spider-Girl as a separate property. And I'd guess Sony views it as part of the Spider-Man license... and that disagreement (assuming it exists and/or has EVER even come up) would obviously be a roadblock to making a Spider-Girl series.
In any case, you give me credit for taking risks that I don't really think I deserve. Sony and Marvel came to me and ASKED me to do a Spider-Man series set in his High School years that was not in continuity with the movies or the current comics or Ultimate or anything. That's all they gave me, but that fit perfectly with what I wanted to do with the character. And given the fact that Spidey is one of the top marquis characters in the known universe, it wasn't exactly a risky proposition.
I like to think we executed well, but let's face it -- ANY Spidey show would do pretty well just by virtue of it being Spidey. I can't exactly take credit for the character's popularity. All I can do is strive to do him justice. It's for others to judge if we succeeded, though we succeeded well enough to satisfy me. I'm biased, of course, but my standards are pretty high.